Social Media Management
Curated & original content to engage audiences across platforms.
At Maine’s largest mental health nonprofit, I focused the social media presence on the agency’s core values of support, education, and advocacy for the 1 in 4 Mainers impacted by mental illness by:
- Growing NAMI Maine's social media presence across platforms, including an over 46% increase in Facebook followers and an 2100% increase in organic daily reach 
- Focusing on positive posts supporting mental wellness during the COVID-19 pandemic 
- Highlighting the agency’s work by sharing relevant news stories and features 
- Leveraging local and national celebrity advocates during awareness campaigns 
This legendary feminist poetry press not only publishes eight books per year but also hosts a national poetry competition. To get the word out about these terrific poets during my time as the Editorial Assistant, I leveraged social media to:
- Grow the publishing house’s social media following by over 30% across multiple channels 
- Increase marketing efforts across Facebook, Twitter, and Instagram 
- Maximize impact of book reviews, author events, poet interviews, awards, announce new acquisitions, book launch dates, and more 
- Garner submissions to the annual Alice James Book Award Contest 
- Feature gorgeous the press’ gorgeous book designs and cover art 
- Increase visibility at trade show events 
- Managed Alice James Books’ presence for the #MyDreamingMyLoving campaign in collaboration with the Poetry Coalition 
 
            